Branding and positioning
Visual identity
We build identities that work in the real world: legible on screens, consistent on social, and easy for internal teams or partners to apply.
We start from brand strategy and priority touchpoints (site, app, decks, packaging). We avoid “shelf identities”: every visual decision ties to a criterion—hierarchy, accessibility, production, reproduction cost.
We deliver organized files, tokens or variables when appropriate, and a lean guide with do/don’t examples—reducing misinterpretation as the brand grows.
Portfolio of Visual identity
Deliverables
Logo and variants
Vector and raster needed for print and digital, with approved versions.
Palette and color tokens
Primary, secondary, feedback, and neutrals with hex/RGB references and accessibility notes.
Typography and scale
Licensed or system fonts, weights, and sizes for headings and body.
Concise identity guide
Usage rules, positive/negative examples, and key applications without an endless PDF.
Base asset kit
Social templates, slide master, or site mockups depending on agreed scope.
Implementation checklist
Ordered list to update favicon, email, signatures, and external partners.
Execution methodology
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Audit and scope
Inventory of current assets, nearby visual competitors, legal requirements (e.g., regulated sectors), and internal team maturity.
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Creative direction
Mood, shape, color, and type exploration with 2–3 clear routes and transparent selection criteria.
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Symbol and logotype refinement
Responsive versions (horizontal, stacked, mark), clear space, mono variants, and minimum rules for light/dark backgrounds.
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Visual system
Palette with contrast checks, typographic scale, grid, base components (buttons, cards), and states when relevant to the channel.
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Delivery and handoff
File packages, layer naming, web/app exports, and an alignment session with design or marketing.
