Strategy and Product
Ideation consulting
We move teams from “we have an idea” to a defensible opportunity map: clear problem, initial segment, differentiation, and the next experiments—in language engineers, investors, and founders share.
We work with lean teams and founders without a dedicated PM or between pivots. We cross market signals, real technical constraints, and risk appetite so brainstorming becomes documented decisions.
We avoid generic decks: every artifact ties to a prioritization frame (impact, uncertainty, learning cost) and a minimum success signal to continue, pivot, or stop a line of inquiry.
Portfolio of Ideation consulting
Deliverables
Ideation brief
Problem, initial segment, substitute competitors, and prioritized hypotheses.
Assumptions and risks map
What must be true for the model to work; how to test each cheaply.
Living canvas / opportunity tree
Versioned lean canvas or tree with links to evidence.
Experiment backlog
Ordered list with owner, suggested timeline, and success/fail criteria.
MVP or technical discovery brief
Summary for engineering/design on what not to build yet and what to validate first.
Alignment workshop
Session with founders and tech lead to lock shared language and the next 30–60 days.
Execution methodology
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Framing and constraints
Regulatory context, runway, current stack, channels, and prior attempts—so we do not repeat discarded hypotheses without a paper trail.
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Problem definition and jobs
Jobs-to-be-done, measurable pains when possible, and explicit non-goals to curb fantasy scope in digital products.
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Structured solution exploration
Combined techniques (assumption mapping, opportunity solution tree, HMW) with weighted voting by risk and technical dependency.
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Business model and narrative
Unit economics sketch, likely channels, and an internal investment narrative aligned to product type (B2B SaaS, marketplace, digital service).
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Validation plan and handoff
Experiment backlog (interviews, intent landing, prototype, fake door) with order, effort, and kill metrics.
